The European Institute of Business and Economics (ISEEN) announced the launch of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program designed to help professionals connect digital strategy, data, and AI-enabled management with measurable business results—growth, efficiency, innovation, and customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-standard MBA: 60 ECTS and 1,500 hours of applied learning
The program is structured under the European Credit Transfer and Accumulation System (ECTS) with 60 ECTS credits, equivalent to 1,500 hours of learner workload. This workload is distributed into 600 teaching/contact hours (classes, tutorials, guided learning) and 900 hours of practical and independent work (projects, readings, real-world application, and the final master’s project).
This European standard offers a coherent academic structure while supporting professionals pursuing a credential recognized internationally.
Crafted for professionals driving meaningful change
The MBA in Digital Transformation & Artificial Intelligence is crafted for professionals and recent graduates from any field who aspire to move into management positions and refine their decision-making in competitive settings. It is equally suited for managers, executives, entrepreneurs, and business owners seeking to guide organizational expansion, enhance managerial practices, and improve outcomes through a hands-on, executive-focused methodology.
It holds particular value for directors in sales and marketing, managers overseeing products and projects, leaders driving transformation and innovation, and professionals who interact directly with clients and need effective tools to design strategies, implement change, and assess outcomes through clear business metrics.
A practical curriculum: from management foundations to AI-ready execution
The MBA blends essential business management principles with a focused track dedicated to transformation and AI implementation, and its curriculum encompasses key domains such as:
- Core management principles, strategic planning, leadership development, and organizational change
- Corporate finance essentials to support informed decision-making
- Marketing strategy, operational effectiveness, and overall business performance
- Manager-focused data analytics and evidence-driven decision processes
- Strategies for digital transformation, innovative business models, and platform-based approaches
- AI readiness through data strategy, governance structures, and enterprise capabilities
- Practical AI applications for operations, workflow automation, and productivity gains
- AI-driven solutions for marketing, sales activities, and customer experience enhancement
- Guiding agile organizations and carrying out large-scale transformation initiatives
The approach centers on practical application, providing participants with versatile frameworks, tools, and decision-making models they can readily put into practice within their teams and organizations.
Final MBA Project: a genuine roadmap for meaningful transformation
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines goals, resource allocation, scheduling, risk analysis, and performance tracking supported by practical indicators like KPIs and OKRs, ensuring the plan remains feasible and aligned with overarching business priorities.
Scholarships, funding options, and entry requirements
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are designed for candidates with a university background or proven professional experience, with an evaluation process that includes an application review and an academic interview.
About European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach, and its programs are shaped by a strong practical approach and the extensive global expertise of its faculty. Designed to match contemporary corporate demands, ISEEN offers MBA and specialized master’s degrees covering fields like digital transformation, financial management, data analytics, and artificial intelligence.
